This episode of FRAME OF MIND is about what inspires Gigi Ruf in his snowboarding and signature goggle designs. Dragon has exclusive from Alaska backcountry and interviews with him about his new goggles and style inspirations.
Creating a collection of short films starring it’s snow team riders, Dragon has released the first installment of a revealing four-part webisode series, titled Frame of Mind. Featuring Gigi Ruf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain.
To see the video, visit and head to vimeo.com/dragonalliance DIRECT LINK WHEN READY to view all the visual goods from Dragon Alliance. For more information on the Advanced Projects X goggle offering, go to dragonalliance.com/en-us/snow-goggles.