Hyperlite 2012 Franchise, by Jimmy LaRiche

Jimmy LaRiche has developed his first Pro Model for Hyperlite, the Franchise! The name of the board touches on Jim's importance to the Hyperlite team but it also represents his philosophy about the shape. The goal was to create a long lasting, innovative shape that everyone can hop on and in one ride feel as if they are home. A continuous rocker of 2.65" lays the foundation for a fast board that carves and edges with ease. The Franchise rocker is largest continuous rocker in the Hyperlite line providing maximum pop off the wake. The innovative and industry first Tapered Channels narrow at the tip and tail aligning the Dual Fin Configuration to increase the boards edge hold on approach to the wake. With any approach style, the Franchise will deliver a pop off the wake like no other. The overall profile of the board and reduced tip and tail profile reduce swing weight for simple rotation on flat and inverted spins. On landings we found that Jim never touched down dead flat, the Franchise incorporates 2 soft landing spins for cushy entries on either edge. Shaped by Greg Nelson for our Franchise rider, the LaRiche Pro Model will provide any Wakeboarder an unforgettable ride.